Magento eCommerce Platform- Why Should You Use It for Next Project?

Magento is an open-source platform with built-in PHP. It helps programmers create eCommerce websites very easily. It was released first on March 31, 2008, but now it is one of the largest eCommerce platforms. Magento is also used by giants like Nike, Samsung, etc. It provides online merchants with features like a flexible shopping cart system, website designing, content engagement, and functionality management. People who run eCommerce websites can also use Magento’s powerful marketing, search engine optimization (SEO), and catalog-management tools.

Magento is a very scalable eCommerce platform that allows shops with only a few products and simple requirements to expand to thousands of products with custom user behavior. It also provides many built-in plugins and themes that help users create a more customized website with very little effort. Complex programming is always required when we go for customized functionality. But, Magento is a platform that helps users customize this functionality and other features easily without the help of any developer. Let’s discuss why you should use the Magento eCommerce Platform.

What Makes Magento eCommerce Platform Different from Other Platforms?

It should be considered a priority by businesses and individuals willing to develop a long-term e-commerce website. Magento is the best open-source eCommerce platform to create a flexible and customized online store. The most important features of Magento are that it is free of cost and professional. The only two skills you require for creating your website are a little knowledge of English and technology. Magento is thought to be the platform that most e-commerce websites are moving to now. But what are the reasons for Magento’s immense success? Let’s see which are the unique features Magento provides as an eCommerce platform:

Open source- Highly customization

As discussed earlier, the most important feature of Magento is that it is open-source and free to use. Moreover, it is a very flexible eCommerce platform. It offers very scalable eCommerce solutions with built-in themes. In addition to this, it also allows the merchant to customize the website as per their requirements. The most common rule in the market is that a website can never remain the same, and Magento is a platform that adapts these changes to your websites very easily.

Freedom to Choose the Hosting Service

One of the most important features provided by Magento is that it allows users to choose their hosting service provider. It prevents users from getting stuck on a particular host and choosing a customized place to keep all their records. With this feature, eCommerce retailers can enjoy their freedom and feel secure by choosing their favorite hosting services.

Better Speed

Page loading time is considered a very important parameter for measuring websites’ performance. If your web page is very slow, then your faults will come to the fore very often. But while using Magento, you don’t need to take care of this important parameter. You can easily speed up your website by using the PWA storefront.

Advanced Search Engine Optimization

The main goal of any eCommerce platform is to drive organic search traffic towards their website, and Magento is a champion in this context. It was built by keeping SEO efficiency in mind and provides you with a better chance to appear on Google, Bing, etc. You can also provide customized SEO implementations using Magento.

Customize Security Permissions

Magento allows you to keep your website safe and manage internal access by providing multiple levels of security permission. PCI DATA security is standard, CAPTCHA is included in login screens, and unwanted breaches can be defended with the help of a secondary password.

Easy Third-party Integrations

Magento helps you easily connect your eCommerce platforms with eBay, PayPal, Mail Chimp, Google Shopping, QuickBooks, etc. You can also include third-party integrations such as Google Analytics to help you with data analysis.

Saves Time and Money

Magento is an open-source and free-to-use eCommerce platform that can save thousands of dollars in fees that are required to get services from paid platforms. You can also use a bunch of code many times for different languages or other purposes. It saves you time from having to create everything from scratch every time.

Benefits of eCommerce Platform

The main benefits of using Magento are as follows:

• Open source and free to download.
• User-friendly: great for people who love to learn new things.
• Extensive backend user interface with numerous features embedded.
• Highly scalable: from a ten-product website to a website with thousands of products.
• A global community with a large number of devoted users.
• The impressive feature set, with the ability to extend and customize as desired.
• A huge number of payment gateways.
• A huge number of third-party integration options.
• There are lots of opportunities to adjust your theme.
• Choose from a large collection of template designs.
• Extremely adaptable.

What is an extension in Magento?

Magento extensions are a kind of inbuilt program that users can use on their websites. They can be used to save time, resources, and effort. Extensions also help us to improve the experience of customers. These extensions get embedded on the backend of our system and allow customers to do more. There are thousands of extensions available in store. These extensions can be classified into the following categories:

· Customer services

· Payments

· Security

· Marketing

· Accounting

· Site Optimization

At last, it depends on your choice of how you want to use this extension. You can use these extensions to add something special to the store, integrate other business accounts, or improve something which already exists within the store. Ultimately, it is your choice how you want to customize your eCommerce platform using these Magento Extensions.

Magento Payment Gateways

You can embed various kinds of gateway options to your websites by using the Magento eCommerce platform. The default gateway options include credit cards and PayPal. However, many users also use various kinds of extensions to increase user experience.

conclusion: If you are a fresher with the willingness to learn, then Magento is the right place for you. Moreover, if you are a shop owner with little knowledge of technology, then Magento is the correct place for you. You can cut off your time, money, and resources by using these open-source platforms. You can quickly customize your website, increase organic search traffic and improve user experience by using the Magento eCommerce platform.